About us:

At Praktika.ai we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors.

We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars.

After raising $30 million in Series-A funding, we are growing and looking for a Brand Director to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring.

In this fast-paced environment we like independent self-starters who can work well in a team as well as unassisted and who enjoy the working environment of an early-stage startup.

About the role:

As Brand Director, you will own Praktika’s brand identity and lead our organic growth strategy end-to-end. You will be the guardian of how Praktika shows up in the world — from our core brand pages to creator partnerships, community, and events. Reporting directly to the Chief of Staff, this is a high-ownership role with the opportunity to shape brand direction from the ground up as we scale.

Brand Strategy & Identity

• Define and own Praktika’s brand strategy, ensuring consistency across all touchpoints

• Lead the development and evolution of brand guidelines, tone of voice, and visual identity

• Work closely with product and leadership to ensure the brand reflects Praktika’s mission and values

• Oversee all brand-owned pages and digital assets, maintaining quality and coherence
  

Influencer & Creator Partnerships

• Design and execute Praktika’s AI influencer strategy, identifying and managing partnerships with AI-native creators

• Build and scale a micro-influencer programme, from sourcing and briefing through to performance tracking

• Develop creator briefs that are authentic to Praktika’s brand while driving measurable awareness and acquisition

• Monitor trends in the creator economy and bring fresh thinking on how Praktika can stand out
  

Events & Sponsorships

• Identify and secure sponsorship opportunities aligned with Praktika’s target audience and brand positioning

• Plan and coordinate Praktika’s presence at industry events, conferences, and community meetups

• Manage event logistics, budgets, and post-event reporting to assess ROI

• Represent Praktika at key events and build relationships with partners and communities in the language learning and EdTech space
  

What we are looking for from you:

• 6+ years of experience in brand, marketing, or creative roles, ideally within a consumer tech, EdTech, or startup environment

• A track record of building and scaling brand strategies that drive measurable growth

• Hands-on experience managing influencer programmes, including both AI and micro-influencer channels

• Proven ability to manage events and sponsorships from concept to execution

• Strong community-building instincts with experience growing and managing engaged online communities

• Highly autonomous — you can set direction, build processes, and deliver without heavy oversight

• Comfortable working cross-functionally with product, design, and leadership teams

• Fluent in English; additional language skills are a plus given our global user base

• Genuinely excited about AI and language learning — you’ll be building the brand of a company redefining education for millions

Why should you join Praktika:

We expect dedication and hard work—but we also believe in rewarding it. Our compensation reflects the effort and results you bring to the table.

• Top-tier salary to match your top-tier skills

• Equity that grows with your impact: Equity growth via stock options

• 26 days holidays plus bank holidays. (34 days per year)

• Yearly off-sites: Last year was in Dubai!

• Health and wellness benefits to support your overall well-being through Safetywing

• Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools

• Annual educational budget of up to $1,000

• Interview Process:

We will provide you with feedback throughout the interview process. 

Join Praktika and lead the charge in driving exponential growth and innovation. Apply now to be part of a team that is redefining language learning for millions of users worldwide.