About us:

At Praktika.ai we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors.

We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars.

After raising $30 million in Series-A funding, we are growing and looking for a Senior Content Manager, Paid Ads (Data + AI Native) to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring.

In this fast-paced environment we like independent self-starters who can work well in a team as well as unassisted and who enjoy the working environment of an early-stage startup.

About the role:

Mission: Own paid ads creative end to end. Use data and AI to consistently ship, test, and scale high-performing ads that drive revenue.

Core Responsibilities

Creative Strategy

• Turn growth goals (CAC, ROAS) into clear creative hypotheses and tests.

• Own briefing, production, launch, and iteration of paid creatives.

• Manage freelancers, creators, agencies, and AI tools.

• Maintain high creative velocity.

• Analyze creative performance at a granular level (hook, message, format).

• Kill losers fast, scale winners aggressively.

• Own CTR, CVR, CPA/CAC, creative ROAS.

• Use AI for ideation, scripting, copy, variants, and localization.

• Build repeatable AI workflows to increase output and speed.

• Run a structured creative testing framework.

• Document learnings and turn them into playbooks.

• Partner with growth, product, brand, and data teams.

• Feed performance insights back into strategy and product.

What we are looking for from you:

Requirements

• 4–7 years in paid ads creative or growth for mobile apps

• Proven performance-driven mindset

• Strong data literacy

• Hands-on AI tools usage, experience with automating pipelines using AI

• High ownership, low ego

• Ready for hard work

Why should you join Praktika:

We expect dedication and hard work—but we also believe in rewarding it. Our compensation reflects the effort and results you bring to the table.

• Top-tier salary to match your top-tier skills

• Equity that grows with your impact: Equity growth via stock options

• 26 days holidays plus bank holidays. (34 days per year)

• Yearly off-sites: Last year was in Dubai!

• Health and wellness benefits to support your overall well-being through Safetywing

• Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools

• Annual educational budget of up to $1,000

• Interview Process:

We will provide you with feedback throughout the interview process. 

Join Praktika and lead the charge in driving exponential growth and innovation. Apply now to be part of a team that is redefining language learning for millions of users worldwide.